Plain is the New Hip.

I guess Tropicana Orange Juice had it right all along. Now Grey Goose Vodka is following suit.

One of the most popular vodkas on the market has now changed it's design to fit a more generic feel of the market. The new design features simple features of water, feathers and eggs allows the brand label to become more distinct.

Although the bottle itself hasn't changed, it just goes to show that plain is often found to be the new hip look when it comes to marketing.

What will be next? Clothing?

Geez, I surely hope not!