Friday, April 24, 2009

Shhh...don't tell....

I absolutely love an article I found on Fast Company's blog today. Entitled "Three Secrets to Make A Message Go Viral," it really hit home with the public relations campaigns class I'm taking. Dan Heath and Chip Heath, who are known for their book Made to Stick: Why Some Ideas Survive and Others Die, list three ways companies can reach their audiences with creative, low-cost viral marketing.

Viral Marketing Focuses on Three Things:

1. Emotion: People are compulsive when it comes to sharing emotional stories with many details. These stories, both good and bad, are irresistible to re tale to others, and thus the idea spreads.

2. Public Service: In order for viral marketing to really work, you must have your audience wanting to interact with you. If they like your idea or product, they will tell everyone they know about it for free.

3. Trigger: This is what keeps your audience talking about you and your company. It is a steady reminder of what your audience loved about your company to begin with and begins a need for them to tell others.

Working with my campaign for university sustainability, I can definitely implement these ideas in my group's overall plan.

Plus, it was a fun read.

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